Primal Strips Hickory Smoked Vegan Jerky

Contains: Wheat, Soya

Free from: Nuts, Palm Oil

I’m going to throw a spanner in our Christmas line-up because it’s happened. The holy grail of veganism: BEEF FECKIN’ JERKY! (With somewhat less emphasis on the beef). Not that it’s exactly a daily go to for meat eaters, but it’s one of the few things I never expected to see on shelves. You know what stirs my loins even more? They have a selection of flavours. Jack Link’s ain’t got shit on us. There’s a fair few from Teriyaki to Mesquite Lime but I went with Hickory Smoked ‘cause if I’m gonna do this, you bet I’m doing this right (that and I don’t actually know what a mesquite is). It’s also crazy expensive. Not in a “wow, that’s a lot of money in one go” way, but in a “THIS IS AFFORDABLE… but where are they hiding the rest?” way. For one. measly. miserable. strip of jerky, you’re looking at £1.75. That’s right, that’s all you get. Daylight fucking robbery.

First thing I notice taking the jerky out of its sleeve is it’s… wet? Jerky I expect to be a little sticky like honey or thick molasses but this was almost like it was freshly basted and needed to be wiped down before eating and before you ask, I am a solid 80% sure it didn’t need cooking before hand. But the texture? Oh good god the texture. Merry Christmas indeed, Santa, you tricky bastard. It was more or less everything I was looking for. Tough and chewy like leather of an old woman’s handbag – it IS jerky. It was thick and has substance to it that you have to bite and rip like it’s the pin of a hand grenade, what more could you honestly want? Well, maybe it’s not quite as chewy as the real deal but it’s pretty damn close.

It was pretty bang on with taste too. It was s-s-s-mokey with a capital S, a little sweet and v sticky. You know what I mean, that good ol’ combo of honey smoke and bbq that just gets me frothing at the mouth. There’s not exactly much to it, it’s not more-ish or rich – just the bare essentials: hard compacted soy coated in a marinade. It literally could not go wrong.

VERDICT: Meh. It scores pretty damn high for authenticity, it’s just like the real thing (if a bit damp, but I’ve never complained about moisture) and considering jerky/biltong and other preserved meats aren’t exactly strong in flavour, it’s pretty spot on there too. That said, even by those standards it lacks in flavour a little bit and the fact that you get ONE. DAMN. STICK. really brings it down for me.

  • My Rating: 3/5
  • Omnivore Score: 5/5
  • Overall: 4/5

Find this product at: Planet Organic, Whole Foods and other health stores


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