Free from: Soya, Palm oil, Wheat
Booja Booja – the bourgeoisie choice of non-dairy ice cream. For the price of a small pot – pictured above – you could buy 4 pineapples, 2 avocados, 7 deck chairs, the Oval Office, and 18,000 sweatshop made Nike Airs but I digress. In all seriousness at £2.99 a pot and around £6 for a typical ice cream tub, you’re better off looking at Alpro. That said, this week we’re going for “Hunky Punky Chocolate” (what else for the JunkFoodPunks).
This ice cream does pay off in its texture, that much is certain. There’s a depth to it, layers of creaminess, richness, the taste of poverty, tears and a delightful softness to it. It’s light, it’s fluffy and it’s definitely got the right density to it for a decent ice cream replacement. It’s just got that substance to it that enriches the flavour and adds a chunkiness to it. In fact, if I’d say, it’s actually creamier and thicker than most ice creams I’ve had but it doesn’t detract from it at all.
With all that thicc texture we also get a tonne of flavour. Think of the most pure Belgian chocolate you can. Double it. That’s the level of taste you can expect from Booja Booja. I like to think that they put a lot of money in R&D and I’m actually paying for some scientist to make my shit more chocolatey. Altogether, this has easily been one of my favourite ice creams I’ve had – dairy or none.
There’s a couple of notes worth finishing on with this product. Firstly, it’s delicious. That’s undisputed but for a few pounds less I feel Almond Dream or Alpro would hold up well enough to overcome the fact I’m buying pots of Booja Booja on finance. Secondly, their flavour range is… somewhat limited. It’s actually boring. Sure it was chocolatey and I’m sure their vanilla is more vanilla than real vanilla but that’s all there is to it. None of Ben & Jerry’s funtime cookies and cream or anything.
- My Rating: 4/5
- Omnivore Score: 5/5
- Overall: 4.5/5
Find this product at: Tesco, Sainsbury’s, Morrisons, Holland & Barrett and various health food stores.